Dabba Party

BRANDING & IDENTITY

FASHION

VISUAL STRATEGY

BRANDING & IDENTITY

FASHION

VISUAL STRATEGY

about.

The ‘quirky’ fashion market is drowning in loud graphic tees and pop culture callbacks. It's sounds like all noise and nostalgia bait, meant to announce your personality before you even speak.

That’s where “dabba party” comes in: a fashion brand, for anyone who believes that life's too short for beige. It brings bright, unapologetically silly pieces that channel the joy of childhood while also making them just a sweet dash of colour, to your simple adult-acceptable outfit.

The ‘quirky’ fashion market is drowning in loud graphic tees and pop culture callbacks. It's sounds like all noise and nostalgia bait, meant to announce your personality before you even speak.

That’s where “dabba party” comes in: a fashion brand, for anyone who believes that life's too short for beige. It brings bright, unapologetically silly pieces that channel the joy of childhood while also making them just a sweet dash of colour, to your simple adult-acceptable outfit.

process.

The challenge was sourcing colours that felt bright and playful without screaming: washed enough to feel approachable, bold enough to still matter. Each shade earned its name from childhood shows that shaped a generation; such as Bravo, Shaggy and Panther.

Then came the logo. It needed to feel true to the brand without tipping into boring or overly safe. The process was about balance and getting there meant plenty of trial, error, and constantly asking: does this actually feel fun, or am I just saying it is?

result.

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