Kirin Rebranding
about.
process.
The rebrand started with refreshing the logo to feel less plain and more approachable. The real breakthrough came from research: Kirin's brewing method is called shibori, a pressing technique that extracts only the purest flavors. Shibori is also a Japanese textile pattern strikingly similar to India's bandhini, both created through wringing and binding to control dye or liquid.
That connection became the visual story. Bandhini patterns now flow across the packaging, linking two craft traditions that share the same principle. It's not about making Kirin "Indian," it's about showing what was already there: a mutual respect for meticulous process and patience.
result.
The can format stays true to form, but now it comes with a mini crate that holds two, elevating the whole experience into something more thoughtful and gift-worthy. The bandhini pattern flows across both the cans and crate, with circular motifs that honour both traditions: distinctly bandhini in their texture, yet quietly reminiscent of the Japanese flag.
It's a gentle conversation between two cultures, each respecting the other's craft, designed to feel at home whether it's on a shelf in Mumbai or shared over dinner in Bangalore.
