Smashbox Rebranding
about.
process.
It was time to bring Smashbox back to its roots, where makeup is less about playing it safe and more about making a statement.
Think of that girl who's not afraid of a strong smudge or two, confident, yes, and a little rebellious. She knows that sometimes the best look is the one that's lived in. And she, was the new, yet, familiar face of Smashbox.
